I Was Powerless Over Diet Coke
After I discovered Diet Coke in 1982, I drank at least three to four 12-ounce cans nearly every day for the next four decades, no matter where in the world I was.
I was the person who avoided certain airlines because they only served Pepsi. Who bought out an entire store’s inventory in New Delhi because she feared she might not encounter another soda in the rest of the country. Who stashed cans in her room when she visited her parents, like an 18-year-old with a bong, except she was in her 40s.
At various times I tried to stop, but I could never deprive myself for longer than a week. As a non-coffee drinker, it was my morning beverage. Kombucha, La Croix, Zevia? Nothing satisfied my cravings. And let’s be clear: Caffeine-free soda is pointless.
I loved my fully loaded D.C., and only in the silver-and-red can, so I could hear that Pavlovian pop when I cracked it open. No plastic bottles, fountain soda or diet coke cake. (Yes, it’s a thing.) I drank with vigor until earlier this year, when two things happened almost simultaneously. The left side of my abdomen had been throbbing for months, but doctors were unable to figure out the problem. CT scans, ultrasounds and a colonoscopy turned up nothing. At around the same time, I began noticing that my beloved brew was starting to taste like I imagine a Tide pod would. There was a malignant aftertaste I’d never noticed before; I could imagine the chemicals swirling around in my stomach, targeting my insides. I wondered: Could there be a link?
In late June, after polishing off my second can of the day, pains shot across my stomach, and that was my last soda. Just like that, I was done, after 39 years. Why did it take so long? Was I truly physically dependent, or was it simply a bad habit?
Can a soft drink be addictive?
The American Psychiatric Association, which publishes the DSM-5, the diagnostic manual of mental disorders, categorizes all “addictions” — to alcohol, drugs, gambling, even paint thinner — under Substance Related and Addictive Disorders. Diet Coke is not mentioned; caffeine use disorder falls under the section “requiring further research.”
出版DSM-5（精神障碍诊断手册）的美国精神病学协会(American Psychiatric Association)将所有的“瘾”（酒精、毒品、赌博，甚至油漆稀释剂）都归为物质相关及成瘾障碍症。该手册没有提到健怡可乐；咖啡因使用障碍属于“需要进一步研究”的部分。
Artificial sweeteners are nowhere to be found either. But in a 2007 study where laboratory rats were forced to choose between saccharin and cocaine, 94 percent of them chose the noncaloric sweetener — even if they had showed signs of dependence on the cocaine.
The 1,100 members of the Facebook group Diet Soda Coke Drinkers Who WANT to Quit understand this.
Steven Walsh quit smoking 17 years ago. “That was easier than giving up Diet Coke,” said Mr. Walsh, 38, an unemployed furniture mover in Kilkenny, Ireland. He went cold turkey two weeks ago and suffered terrible headaches, along with feeling irritable and tired. “It was very tough,” he said. Aspirin helped the pain, and to occupy his mind he went for long walks and read books.
These are classic signs of addiction, said Ashley Gearhardt, an associate professor in the department of psychology at the University of Michigan and the director of the school’s Food and Addiction Science and Treatment Lab. “People lose control over it. They consume it even though they know they should stop. They’re having compulsive behaviors. They go through withdrawal when it gets removed.”
密歇根大学(University of Michigan)心理学系副教授、该校食品与成瘾科学与治疗实验室(Food and Addiction Science and Treatment Lab)主任阿什利·吉尔哈特(Ashley Gearhardt)说，这些都是成瘾的典型迹象。“人们失去了对它的控制。即使知道不该再喝，他们还是会喝。他们有强迫行为。当它被拿走，他们会出现戒断症状。”
She added: “If Diet Coke — or any diet soda — was a new pharmaceutical product and we were testing it for whether people are getting addicted to it, we would be very concerned.”
None of this is especially surprising. Large food companies have spent billions ensuring that we crave more junk food, said Pamela Peeke, an assistant professor at the University of Maryland and author of “The Hunger Fix.”
这些都不算很意外。马里兰大学(University of Maryland)助理教授、《终结暴食》(The Hunger Fix)一书的作者帕梅拉·皮克(Pamela Peeke)说，大食品公司已经花费了数十亿美元来确保我们渴望更多的垃圾食品。
Molly Carmel quit Diet Coke over a decade ago, but there was a time she guzzled at least six 12-ounce cans a day. For her, the attraction was physical and emotional. “It was a haven as a fat kid who wanted to be like the other kids — I could have soda even though I couldn’t spare the calories,” said Ms. Carmel, a licensed clinical social worker and founder of Beacon by MC, a program that helps people stop their destructive relationships with food and dieting. Ten years later, she still longs for it.
莫莉·卡梅尔(Molly Carmel)十多年前戒掉了健怡可乐，但她曾经有一段时间每天至少要喝六罐355毫升装的可乐。对她来说，它的吸引力既有身体上的，也有情绪上的。“这是胖孩子的避风港，胖孩子也想像其他孩子一样——即使我不能再摄入更多卡路里，我也可以喝苏打水，”卡梅尔说，她是一名持牌临床社工，也是Beacon by MC的创始人，该计划帮助人们停止与食物和节食的破坏性关系。十年后，她仍然渴望可乐。
What makes it so hard to quit?
Dr. Gearhardt points to two culprits: aspartame and caffeine. Or, to be more precise: addiction to sweetness and to caffeine. Individually, they’re bad; together, they’re an addict’s nightmare.
A 12-ounce can of regular Coke has 34 milligrams of caffeine, whereas Diet Coke has 11 milligrams more, according to Coca-Cola. (An 8-ounce cup of coffee has about 95 mg.) Artificial sweeteners activate the brain’s reward system, but only about half as much as regular sugar, said Dr. Peeke. Faux sugar doesn’t pack the same wallop as the real stuff, so it keeps you wanting more and more.
Not only is this tied to weight gain, especially in the belly, but it also leaves you with cravings. Aspartame is 200 times sweeter than table sugar. Serious drinkers are so used to the super-sweet taste that everything else seems bland in comparison.
Leatha Medina, 46, a talent acquisition manager at Jewish Family Services in San Diego and the founder of the Facebook group, had been drinking Diet Coke since her mid-20s and tried to give it up for decades. Her addiction interfered with her life on a daily basis. “I was late to work because the line at McDonald’s was too long,” she said. “I started getting disgusted at how Diet Coke was kind of leading my life.”
46岁的莉莎·麦地那(Leatha Medina)是圣地亚哥犹太家庭服务公司(Jewish Family Services)的人才招聘经理，也是那个Facebook小组的创始人，她从20多岁开始就一直在喝健怡可乐，几十年来一直试图戒掉。她的成瘾每天都在干扰她的生活。“麦当劳的队伍太长了导致我上班迟到，”她说。“我的生活似乎在被健怡可乐牵着走，我开始对此感到厌恶。”
She, too, battled severe headaches when she quit, along with “hilariously PMS crankiness,” she said. She also had an extremely strong thirst that nothing seemed to quench, but the upside was that forced her to drink more water.
Coca-Cola has a different take on what people refer to as an addiction. “Food and beverages, like chocolate, for example, can trigger what scientists call ‘reward centers’ in the brain, but so can other things like music or laughter,” said Daphne Dickerson, a spokeswoman for Coca-Cola. “Regularly consuming food and beverages that taste good and that you enjoy is not the same as being addicted to them.”
Previous studies have linked diet sodas to strokes and dementia, diabetes and metabolic syndrome, and tooth decay, as well as abdominal cramps, diarrhea, hallucinations, headaches, joint pain and nausea. But doctors aren’t able to say for certain whether it’s the aspartame or saccharin or something else. Maybe these drinkers simply lead unhealthy lives? Addicts, like me, glom onto that ambiguity, along with the fact that the Food and Drug Administration has given artificial sweetener the thumbs up.
Just say no.
So how have some people finally managed to cut the cord?
In September 2020, Mindy Beller, 58, a technical editor for an environmental consulting company in Asheville, N.C., was diagnosed with breast cancer. She had a habit that involved 8 cans of Coke Zero a day and didn’t quit until after surgery, when doctors found more cancer and she realized she’d have to undergo chemotherapy. (Although diet soda hasn’t been conclusively linked to cancer, she decided to avoid unhealthy foods.) Ms. Beller used the Quitzilla app, a habit breaker and sobriety counter, which tracked her progress. “Every time I had a craving, just looking at the app did something good in my brain,” she said. She didn’t have a lot of physical side effects, but she did long for the drink. She credits the app with helping her stay on track.
Ms. Medina weaned herself in June 2019 after her sister-in-law, with whom she had a long-running bet, stopped smoking. Ms. Medina felt guilty that she hadn’t lived up to her end of the bargain, so when she went to the McDonalds drive-through she asked them to fill her Diet Coke cup all the way up to the top with ice, thus diluting the soda. Gradually she grew to like the watered-down version, which helped her cut back entirely. Since quitting for good, she said she no longer craves sugar or alcohol, and her fibromyalgia is better.
As of this writing, I’m on Day 41. I stopped suddenly, but I would hardly call myself an overnight success; the first few days were rough. My head pounded from caffeine withdrawal and I lived on Tylenol. I always used to have a can of soda when I worked, and I couldn’t concentrate without one.
Still, I’m planning to continue. My stomach hurts less, and my sweet tooth isn’t as persistent. And I’m quite pleased with myself — I altered a lifelong habit. If I can do this, I can do anything. Even if it takes 40 years.